Myself and Sandy Suffield were commissioned by 100% Design and Form Design to create a series of images using “creative balance” as a theme , based on our original stack series ( shown at the bottom of this piece ). We had great fun scouring through websites and catalogues, sourcing beautiful contemporary furniture that we felt would work in the same characterful, way as our smaller stack series. One of our principles when building this was to not rely too much on retouching and that the structure could actually support itself ( obviously with a little help ! )

Behind the scenes

Jemma our lovely assistant using her paper cutting skills to make perfect wall paper covered boxes for our shoot, and Joe our art director, and Tom ( one of our set-builders ) lending a helping hand !

Luke ann de Wiel our setbuilder extraordinaire, rigging man and Pantone matching perfectionist beginning the first stages of construction with Jemma. Tom working on propping the “see saw” image.

Below are our initial workings

….and the original series of mine and Sandy’s work

Form creative director/partner: Paula Benson

Art director: Joe Wassel Smith

Styling: Sandy Suffield    http://www.thingsandpeople.com/

Setbuilder: Luke Ann de Wiel   http://www.lukemakes.com

Setbuild assistant: Tom Deenmamode

Photographic assistant: Jemma Pearson

100% Design client: Saul Leese

http://www.creativereview.co.uk/cr-blog/2013/february/100-designs-new-identity

http://www.100percentdesign.co.uk/page.cfm/link=34

http://www.designweek.co.uk/news/form-and-thomas-matthews-collaborate-on-new-look-for-100-design/3036070.article

Agency: Fallon

Creative: Sam McCluskey

Art Buyer: Clare Ramasay

Agency: Adam and Eve DDB

Creatives: Pierette Diaz and Nicolas Berthier

Art Buying: Daniel Moorey

Stylist: Diane Edwards

Food styling: Peta O’Brien

Modelmaking: Ben Millar

Styling/art direction : Sandy Suffield

This shoot was an extension of the Stack series from my collaborative work with Sandy Suffield. The idea was developed into a campaign for the lifestyle store The Hambledon.

http://www.thehambledon.com/

Styling/art direction : Sandy Suffield

I was very pleased to see these ads used full page in The Sunday Times money section.

Producer : Paul Stacey / Julian Cave

Art Director : Chris Clarke

Stylist : Diane Edwards

Agency: Leo Burnett

Creatives: Karen Reed & Tash Ali

Art buyer: Bernice Arlow

This was a beautiful idea for Barclays Bank, art directed by Vix Jagger and Ric Hooley and produced by Aine Donovan at BBH.

Tim Weare made our slinky model, scaled up in size.

The giant coins were amazingly detailed. Here is a shot of the modelmaking in progress.

http://www.wearemodels.co.uk

An ad for Heinz’ new flavour of tomato ketchup. This was very popular in our studio !

Agency : AMV

Creatives : Michael Jones and Charlotte Adorjan